The Divide between the Catholic Church and the Protestant...

The Counter-Reformation was the response of the Catholic Church to the Protestant Reformation set in motion by Martin Luther. It was a period of revival for Catholicism stemming from the Council of Trent. The Council was established to address the numerous issues disputed by Protestantism, defining and reforming Church teachings, doctrine, and structure. Catholicism and Protestantism were also divided regarding the visual arts. The Protestant Reformation promoted iconoclasm, calling for the removal and destruction of religious images. Idolatry, the worshiping of an image or physical object as God, was prohibited. In response, the Catholic Church called for greater production of religious art, becoming the most prominent patron. These new artworks were meant to glorify God and assert the authority of the Catholic Church. Caravaggio’s The Conversion of Saul [Saint Paul] (c. 1601) is one example of such artworks. Depicted in the oil painting is Saul of Tarsus, who will become Sa int Paul, on the ground after falling from his horse. Saul is blinded by the light and succumbs to the voice of God. The figure of Saul pours forward into the space, creating a diagonal composition extending the image outward to the viewer. His arms reach out to shield himself from the horse that towers above him. The power of the horse is threatening, arrested in motion as if about to stomp on the fallen Saul. Characteristic of Caravaggio is the intense contrast between light and dark orShow MoreRelatedThe Protestant Reformation And The Reformation Essay1379 Words   |  6 PagesThe Protestant Reformation Why the Protestant Reformation is considered a significant development in the Christian Church. The Protestant Reformation was an event which occurred within the Catholic Church during the 16th century. This Reformation was prompted by Martin Luther’s ‘95 theses’ which were a list of 95 criticisms towards the church. The Reformation formed another branch of Christianity called Protestantism which is comprised of many different Christian denominations including AnglicanRead MoreThe Catholic Reformation And The Jewish Torah1229 Words   |  5 Pagesfocus on in this essay is the Catholic Reformation. However, whether this reformation can be simply called the Catholic Reformation is a question that needs to be adressed. The Catholic Reformation, also known as the Counter Reformation, was the period of Catholic revival that began with the Council of Trent and ended at the close of the Thirty Years War. The Counter Reformation was initiated in response to the Protestant Reformation. I believe that the Catholic Reformation would be better describedRead MoreIn Cla ss We Have Spent A Lot Of Time Learning And Discussing1100 Words   |  5 Pageswe have spent a lot of time learning and discussing Martin Luther’s life and the important role that he played in the protestant reformation. Martin Luther was someone who saw many issues throughout the Catholic Church. Martin Luther was a monk and scholar who was in Wittenburg. In 1517 Luther penned the 95 theses to the door of a catholic church this document attacked the Catholic Church’s corrupt practice of selling â€Å"indulgences† to absolve sin. He felt that religion should be more personal andRead MoreMartin Luther And The Catholic Church1738 Words   |  7 Pagesbut that is exactly what Martin Luther did when he posted his 95 theses in an effort to reform the Catholic Church. And while it resulted in his excommunication at the time, he continued his devotion to his faith and founded the Lutheran religion. Through his actions he not only changed the way that millions of Chr istians practiced their faith both now and in the past through the Protestant Reformation, he also changed the social-political boundaries in Europe due to increased religious tensions. InRead MoreThe Reformation During The 20th Century914 Words   |  4 Pagesneeded to see change in the church, in the religion, in the beliefs. The Reformation for such change began in the early 16th century, with the most prominent Reformations happening in Germany and in England. The reformation in Germany was led by none other than Martin Luther and while he wanted to reform the church and spread Lutheranism throughout Germany, King Henry VIII wanted an annulment and the power to control all aspects of England, however, both of these reformations were after one thing inRead MoreThe Counter Reformation and Catholic Mass1094 Words   |  5 Pageswithin the Catholic Church. This was the birth of the protestant reformation, a major blow to the Catholic Church and her followers. This drove the church to make many in-house adjustments, from religious orders to political influences of the church, reworking the framework of the traditional Mass itself and even restructuring many in hous e positions. This list of corrections made and actions taken in response to the Protestant Reformation is commonly referred to as the Counter Reformation. To beginRead MoreRenaissance and Reformation806 Words   |  4 PagesThe renaissance and the reformation were two of the most significant changes in history that has shaped our world today. Both of these great time periods are strikingly similar in some ways and totally different in others. This is because the renaissance was a change from religion to humanism whether it is in art or literature; it is where the individual began to matter. However, the reformation was,† in a nutshell,† a way to reform the church and even more so to form the way our society is todayRead MoreThe Protestant Reformation Essay1558 Words   |  7 PagesThe Protestant Reformation during the sixteenth century established a schism between Christian beliefs that lead to the emergence of divergent interpretations of the Bible. Through this transformation the Papacy was prosecuted for its unrelenting and restricted renditions of the gospel that was seen to oppress the populace and corrupt the true meaning of God’s Word. Though there were individuals such as Desiderius Erasmus who greatly criticized the Catholic Church yet remained loyal there were othersRead MoreProtestant Reformation1171 Words   |  5 Pages The Protestant Reformation during the sixteenth century established a schism between Christian beliefs that lead to the emergence of divergent interpretations of the Bible. Through this transformation the Papacy was prosecuted for its unrelenting and restricted renditions of the gospel that was seen to oppress the populace and corrupt the true meaning of God’s Word. Though there were individuals such as Desiderius Erasmus who greatly criticized the Catholic Church yet remained loyal there wereRead MoreLuther : Man Between God And The Devil Essay1439 Words   |  6 PagesHeiko Oberman’s book, Luther: Man between God and the Devil, explores Martin Luther’s life, theology and legacy. Oberman does not simply focus on Luther’s actions and behaviors as a Reformer, nor does he evaluate Luther from a purely Protestant or Catholic point of view. Instead, the book examines Luther’s continual battle with the Devil. In order to truly understand Luther, it is i mportant â€Å"to grasp the man in his totality-with head and heart† (Oberman, 1989, xix). Luther is not merely a monk, professor

Phrasal Verbs - English Definitions for ESL Students

There are four types of phrasal verbs. Phrasal verbs can be separable or inseparable and they can take an object or not. Here is a guide to the basics of phrasal verbs. Phrasal Verbs which Take Objects Phrasal verbs which take objects are known as transitive phrasal verbs. These verbs can be separable or inseparable: Separable phrasal verbs can remain together when using an object that is a noun or noun phrase. I picked Tom up. OR I picked up Tom.They put their friends up. OR They put up their friends.My friends gave bowling up. OR My friends gave up bowling.   Separable phrasal verbs: pick up, put up, give up Separable phrasal verbs MUST be separated when a pronoun is used: We picked him up at the station. NOT We picked up him at the station.They put them up. NOT They put up them.She thought it up the other day. NOT She thought up it the other day.   Separable phrasal verbs: pick up, put up, think up Inseparable phrasal verbs always remain together. It makes no difference if a noun or pronoun is used. We set off for the beach. / We set off for it.They are looking after the children. / They are looking after them.The teacher called for the answer in class. / The teacher called for it in class. Inseparable phrasal verbs: set off, look after, call for Phrasal Verbs which Dont Take Objects Some phrasal verbs do not take objects. Verbs that do not take objects are also known as intransitive verbs. These phrasal verbs are ALWAYS inseparable. The thieves got away.The bus broke down on the way to work.She got up early. Intransitive phrasal verbs: get away, break down, get up If you are not sure whether a phrasal verb is separable or inseparable, ALWAYS use a noun or nouns phrase and DO NOT separate. In this manner, you will always be correct! Separable Phrasal Verbs: bring up, take off They brought up their children to respect others.She took off her jacket before she began the lesson.The boss put off the meeting until next week. Inseparable Phrasal Verbs: look for, set off, keep at She was looking for her books when he arrived.They set off for a wonderful holiday in Hawaii.You should keep at your homework for at least an hour.   Three-word Phrasal Verbs Some verbs are followed by two prepositions (or adverbs). These phrasal verbs are ALWAYS inseparable. Im looking forward to meeting John. OR Im looking forward to meeting him.They didnt get on with their mother. OR They didnt get on with her.Peter came up with a great idea. OR Peter came up with it.   Three-word phrasal verbs: look forward to, get on with, come up with Phrasal Verb Type Quiz Check your understanding by identifying each phrasal verb as transitive or intransitive and separable or inseparable. For example:   My friend picked me up at the airport. - pick up: transitive, separable We set off at six oclock in the morning.  Tom looks forward to meeting you next week.Unfortunately, the thieves got away.He told me that he had given cigarettes up last year.I got up and went to work.Jennifer thought it up during the meeting.  I was so tired after the race I broke down.He brought the subject up during class yesterday.Ill look after your dogs while youre away on vacation.She came up with a great idea. Quiz Answers set off: intransitive / inseparablelook forward to: transitive / inseparableget away: intransitive / inseparablegive up: transitive / separableget up: intransitive / inseparablethink up: transitive / separablebreak down: intransitive / inseparablebring up: transitive / separablelook after: transitive / inseparablecome up with: transitive / inseparable Continue Learning Phrasal Verbs This phrasal verbs reference list will get you started with short definitions of approximately 100 of the most common phrasal verbs. Teachers can use this introducing phrasal verbs lesson plan to help students become more familiar with phrasal verbs and start building phrasal verb vocabulary. Finally, there are a wide variety of phrasal verb resources on the site to help you learn new phrasal verbs.

30 Famous Bilingual French Quotes

French quotes are a fun and interesting way to learn some French vocabulary. The quotes below are short, famous, and easy to memorize. The quotations are grouped in sections according to their content so that you can find just the right saying to impress your family, friends, and colleagues—French or American—with your command of this Romance language. Each Fench quote is followed by its English translation as well as the person who made the statement. Right and Wrong Truth, like beauty, may be in the eye of the beholder, but in French, there are many ways to say that you think—actually know—that you are right and others are wrong. Prouver que jai raison serait accorder que je puis avoir tort.Proving that I am right would be admitting that I could be wrong.- Pierre Augustin Caron de Beaumarchais Il ny a pas de verità ©s moyennes.​There are no half-truths.- Georges Bernanos On nest point toujours une bà ªte pour lavoir à ©tà © quelquefois.Being a fool sometimes does not make one a fool all the time.- Denis Diderot Thought and Existence Widely regarded as the father of modern philosophy, Renà © Descartes uttered four famous words—I think, therefore I am.—which are even briefer in Latin, the language he used to create the dictum: Cogito, ergo sum. Descartes motivated humans to begin thinking about the meaning of thought and existence, but other French notables also had interesting things to say on the subject. Je pense, donc, je suis.I think, therefore, I am.-  Renà © Descartes Imaginer cest choisir.To imagine is to choose.- Jean Giono Le monde a commencà © sans lhomme et il sachà ¨vera sans lui.The world began without man and it will end without him.- Claude Là ©vi-Strauss La Raison cest la folie du plus fort. La raison du moins fort cest de la folie.​Reason is the madness of the strongest. The reason of those less strong is madness.- Eugà ¨ne Ionesco Dans une grande à ¢me tout est grand.In a great mind everything is great.- Blaise Pascal Books and Art As one of the countries that helped usher in the  Renaissance  centuries ago, France has also produced many thinkers who have commented on great books and great art. Le livre est lopium de lOccident.Books are the opium of the West.- Anatole France LÅ“uvre dart, cest une idà ©e quon exagà ¨re.A work of art is an idea that someone exaggerates.- Andrà © Gide Les livres sont des amis froids et sà »rs.Books are cold and certain friends.-​  Victor Hugo Le monde est un livre dont chaque pas nous ouvre une page.The world is a book—with each step we open a page.  - Alphonse de Lamartine Un peuple malheureux fait les grands artistes.An unhappy nation makes great artists.- Alfred de Musset Les chefs-dÅ“uvre ne sont jamais que des tentatives heureuses.Masterpieces are never anything else but happy attempts.- George Sand Écrire, cest une faà §on de parler sans à ªtre interrompu.​Writing is a way to talk without being interrupted.- Jules Renard Liberty, Equality, Fraternity Liberty, equality, fraternity is the national French motto. The words marked the  end of absolute monarchy  and  the birth of the sovereign nation  in 1792, after the French Revolution. Not surprisingly, many French thinkers have had plenty to say on the subject. Les Franà §ais sont des veaux.French people are calves.- Charles de Gaulle On nous apprend à   vivre quand la vie est passà ©e.They teach us to live when life is past.- Michel de Montaigne La libertà © est pour la Science ce que lair est pour lanimal.Liberty is to science what air is to animals.- Henri Poincarà © Tous pour un, un pour tous.All for one, one for all.  -  Alexandre Dumas Un homme seul est toujours en mauvaise compagnie.A lone man is always in poor company.- Paul Valà ©ry Miscellaneous Thoughts Many French sayings dont fit neatly into any single category, but they are thought-provoking, nevertheless. Je me sers danimaux pour instruire les hommes.I use animals to teach men.-  Jean de La Fontaine La science na pas de patrie.Science has no homeland.- Louis Pasteur Tout commence en mystique et finit en politique.Everything begins mystically and ends politically.- Charles Pà ©guy Plus loffenseur mest cher, plus je ressens linjure.The more dearly I hold the offender, the more strongly I feel the insult.- Jean Racine Être adulte, cest à ªtre seul.To be an adult is to be alone.- Jean Rostand On ne voit bien quavec le coeur.We see well only with the heart.- Antoine de Saint-Exupà ©ry Lenfer, cest les autres.Hell is other people.- Jean-Paul Sartre À vaillant coeur rien dimpossible.For a valiant heart nothing is impossible.- Jacques Coeur Dis-moi ce que tu manges, je te dirai ce que  tu es.Tell me what you eat and Ill tell you what you are.- Anthelme Brillat-Savarin Va, je ne te hais point.Go, I dont hate you.- Pierre Corneille​

Life Changing Events Can Change A Person s Perspective On...

My research reviled how life-changing events can play a significant role in how we lead people. This week’s research was an in-depth view of the movie â€Å"The Doctor†, (Ziskin and Haines, 1991). This movie depicted a highly skilled surgeon named Jack McKee, played by actor William Hurt who was completely devoted to his practice, (Ziskin and Haines, 1991). His world revolved around his profession, which negatively affected his family and life experiences beyond work. The movie captured the importance of relationships and how tragic events can change a person’s perspective on life. Jack McKee followed a transactional style of leading only concerned with himself and his practice, (Ziskin and Haines, 1991). After being stricken by illness; he experienced the other side of health care as a patient. He discovered the challenges of being a patient and soon realized that his position as a surgeon would not give him precedence over others requiring care, (Ziskin and Haines, 1991). He struggled with this role reversal several times throughout the movie. It was not until he meets June, a young woman suffering from a brain tumor that led him to change his ways, (Ziskin and Haines, 1991). He experienced the emotional rollercoaster that a patient will often experience after being diagnosed with a serious illness. As his relationship develop ed with June, he began to realize the importance of enjoying life and realizing how precious time really is, (Ziskin and Haines, 1991). After thisShow MoreRelatedBehavioral Decision Analysis And Intervention Design Essay1334 Words   |  6 PagesWe often, in our daily life, experienced a considerable number of social, political, and economic events in which our existing mental models are frequently updated through learning to adapt with changing scenarios and environments. Perhaps, we have intrinsic mechanism to adapt with all these events. As these issues are in common in our everyday life and fosters few questions: Why people donate money to raise funds for the public goods, e.g., public park and services when they don’t have to do soRead MoreThe, Nature Or Nurture? Essay1402 Words   |  6 Pagesusually resemble their parents’ features and that is due to inherent genes. There is no specific gene that gives a person their personality. Babies are born with different temperaments and people often mistake that with their true personality. Personality is a lifelong process that is constantly changing due to new situations and experiences and because of this, there is no way that a person will be the same when he is 3 than when he is 33. â€Å"You can’t prejudge anyone at birth. No matter what genetic backgroundRead MoreThe Importance of Knowledge1241 Words   |  5 Pagesâ€Å"That which is accepted as knowledge today is sometimes discarded tomorrow.† Knowledge is regarded by many as the ultimate truth and is constantly sought after in all forms. Knowledge, however, does not remain constant and is always changing as people come to learn new and different things about the knowledge and attempt to make sense of it. These many differing theories and interpretations are what cause confusion and differences in a persons beliefs and therefore knowledge. This is why it isRead MorePaul s Theory Of Paul1547 Words   |  7 Pageshe couldn’t see without them. But even though Paul can see fine without them. Paul, unfortunately, deals with this on a day to day basis. We discover who Paul is and how significant events changed him. Paul also experiences switching schools. We see how Paul sees the world and his perspective on certain events. In the beginning of â€Å"Tangerine,† Paul and his family move houses from Houston, Texas to Tangerine County, Florida. This is a big change for everyone in the family which means they all haveRead MoreA Journey Of Leadership, Transformational, And Authentic Leadership1480 Words   |  6 PagesA Journey of Leadership: Enable Others to Act, Transformational, and Authentic Leadership This paper takes a journey of one person’s struggle to acquire skills that during the course of his life reached the pentacle of sound footing in a career as Director of Materials and Management for a local Mining Company. A brief overview of the concepts of transformational and authentic leadership and motivation of enabling others to act, thru fostering collaboration, creating a climate of trust, and facilitatingRead MoreA Journey Of Leadership, Transformational, And Authentic Leadership1472 Words   |  6 PagesA Journey of leadership: Enable Others to Act, Transformational, and Authentic Leadership This paper takes a journey of one person’s struggle to acquire skills that during the course of his life reached the pentacle of sound footing in a career as Director of Materials and Management for a local Mining Company. A brief overview of the concepts of transformational and authentic leadership and motivation of enabling others to act, thru fostering collaboration, creating a climate of trust, and facilitatingRead MoreF. Scott Fitzgerald s The Great Gatsby Essay1295 Words   |  6 Pagesconcluded in 1918, America entered a state of prosperity and luxury throughout the 1920’s. This significant accumulation of wealth marked the start of the Roaring 20’s, a time the American economy grew to be the most powerful worldwide but in which people began exploiting their earnings on excess materialism. F. Scott Fitzgerald’s famous novel, The Great Gatsby, accurately re-creates this time period yet criticizes the changes of societal attitudes and its values that occurred, making Fitzgerald the firstRead MoreCounseling Therapy729 Words   |  3 PagesThe main assumption of CBT is that events and situations in life do not cause emotional problems (e.g., guilt or depression); rather problems are due to irrational beliefs and perceptions about the situations (Corey, 2009). The goals of CBT focus on correcting the client’s automatic and self-defeating thoughts, which should ultimately help them to develop a more adaptive philosophy of life (Corey, 2009). I like that this approach focuses on challenging and changing the client’s cognitive distortionsRead MoreMemory Is a Constructive and Dynamic System Rather Than a Passive Mechanism for Recording External Information. Evaluate This Claim, Making Reference to Research Findings.1497 Words   |  6 PagesBartlett, in the 1920’s. According to Bartlett, social factors influence one’s ability to remember, and in turn, can either change a person’s perception of a s pecific memory or distort the original memory. As opposed to the memory being a ‘passive mechanism’ which indicates that the brain can store data and facts which can later be recalled without distortion and remain as they were when they were first encoded. Bartlett suggests that a person’s interpretation of an event can be influenced by theirRead MoreThe Effect Of Chronic Stress1117 Words   |  5 PagesShare this article on Pinterest Expert Author Aneka Brunssen Stress is a common theme in my life. I have to admit that, for me, personally, it has become a chronic condition. Recently, I have finally made the step of realizing that stress is the evil dictator ruling a vicious cycle. A revolution is necessary: Stress is something we have all experienced at some point in our lives. From a biological perspective, stress is a phenomenon that occurs when we experience circumstances that disturb our physical

Starbucks Going Global Free Essays

â€Å"Starbucks – Going Global Fast. † I. Saturation of Home market and existence of Foreign Untapped markets Starbucks is a well respected brand of coffee that is known globally. We will write a custom essay sample on Starbucks Going Global or any similar topic only for you Order Now As they dominate the market in United States, they have realized the potential growth in overseas markets and open its doors to going global. However, competing internationally is not easy for every company that’s why Starbucks has encountered certain challenges and issues as it enters foreign markets and grows globally. II. Problems Major Problems: Employee Discontent Employee discontent is very far from the image that Starbucks obtains or would like to uphold. Dissatisfied employees could greatly affect the service that they provide to the customers. The company is focused on enthusiastic, happy baristas and friendly service. If employee morale dropped it could have an extremely negative effect on Starbucks’ image and sales as well. As stated in the case, 470 California stores sued Starbucks for refusing to pay legally mandated overtime pay. This is due to overworked and underappreciated workers. The salary Starbucks provide doesn’t match the workload that is required by the company. The employees, especially the store managers feel exhausted and employee morale goes down. The employees are feeling less connected with the company mission and it affects the quality of service and products that they provide. Local challenges in Foreign Market Entry The influence of economic and political environment to its entry and operation in foreign countries is one of the challenges it faces. As Starbucks continue to open up stores in foreign markets, it also faces different challenges as local imitators try to steal market share. In Japan, they expect loss for the full year. Aside from local competitors offering products with the same price, the economic depression in Japan affected the customer’s income and buying behaviour. As a result the company is losing rather than gaining profit due to coffee pricing. In addition to political environment, Starbucks need to adapt into France’s regulations and generous labour benefits which is legal and compulsory for them to enter the market. Another problem is the entry to foreign markets that has strong local coffee culture. The company is still in its stage of assessing the right strategy to enter markets like Italy. Since it is struggling on its food and non food items, the competition in this market will be difficult due to the existence of anti-globalization movement and strong national responsiveness of local consumers to its own products. Minor Problems: Specified Target Audience Starbucks used the â€Å"Youth appeal† as a strategy to enter foreign markets and gained success, but in the home market attracting the next generation of customers seems to be an issue. The result of the market study made the company aware about the image that it has with its target customers. Younger coffee drinkers can’t afford to buy coffee at Starbucks or the reason they go there is not mainly because of coffee or its products but their peers working. The value associated with brand at some point doesn’t convince the young people in embracing the brand itself. It depicts a pretentious environment for social climbers or yuppies. Aside from trying to reach a specific target market, the company eventually ended up in different markets as it grows rapidly. Venture to Food and Non food items To keep up with competition and increase sales, Starbucks should not solely rely on coffee as its main product but other products they can take advantage of as well. As Starbucks wants to continually increase sales, it started offering food and other non food items to sell inside their stores during the late 90’s but it seems to be a challenge because it still struggles in this area. The company started offering sandwiches and desserts, CD’s and packaged coffees but growth rate doesn’t seem to rise. The company still has to work on the right approach as it continues to improve in this area. III. Solutions: A. Employee Discontent Employees are very important in the success of any company. They are considered as the first customer in every business. Satisfying employee needs is essential so that the company can achieve its goals and deliver proper service. Starbucks needs to be sensitive to their employee needs. They must equally match the compensation to the workload of the employees. Since the company is also going global, there are challenges in human resource that they need to focus on. They have to be aware of the employees’ local culture and needs to satisfy them. They should also conduct a survey internally to be aware about the employees’ needs, wants and feelings towards the company. This will help them properly design employee compensation and benefits. There will be adaptation towards the company’s approach in managing employees in overseas branches. They should take into consideration the legal environment of each local branch so that they can address specific needs and concerns as they manage the business across different cultures. Happy and satisfied employees will result to quality in service and products. B. Local Challenges in Foreign Market Entry Starbucks should conduct marketing research and environmental scanning as it enters foreign markets. They have to take into account the importance of economic and political environment and how it can greatly influence the operation of its business. They should be aware of the economic situation of the market and assess how it can affect the purchasing power of the market. They must be aware of the legal factors that would affect the way it operates its business overseas. They should also conduct a different marketing strategy for different markets since one strategy in one market will not guarantee the success in another. There will be adaptation in marketing approach and local operations to cope up with the foreign market’s needs and external environment. C. Specific Target Audience Since the company intended to reach a specific target market, it ended up catering to different markets as it grows rapidly. As they continually use the â€Å"Youth Appeal† because it gained success as they enter foreign markets, it cannot still be considered as a global strategy to enter the market to other countries. Starbucks should make a study about coffee culture before it enters the market and formulate a strategy that would simply meet the demands of the potential market. They should carefully position the brand in accordance to what they want the market to perceive. As with the case of Starbucks to its home market, the brand was associated with being pretentious. They should associate positive and sophisticated value with the brand. D. Venture to Food and Non Food Items Limitation to product choices restricted the business growth of Starbucks and there is a tendency that customers might get bored and switch to other others. As Starbucks is going abroad they should not focus only to their core products but also find ways on how to improve the quality of their coffee, the services and their environment. This will be very helpful especially if they want to capture the market in France and Italy. They can also venture into bringing some new products especially food and non food items to its menu that would help fulfil the current and local demand of the market. IV. Recommendations A. Employee Discontent * Employee Survey Starbucks needs to conduct an internal employee survey to know the needs of their employees and what makes them content. They should also initiate personality test to all employees especially with their branches abroad. This may be costly but if the results will be interpreted in the right way then the company could address the needs of the employees. This will also help them manage human resource despite the difference in culture and will help them appropriately design compensation and benefits to the employees. * Corporate Communication of Company Vision and Mission Since the employees feel less connected with company mission, Starbucks should promote awareness within the employees about the company’s Vision and Mission. This will make the value the corporate values set by the company. The importance of achieving the company Vision as it delivers quality service and product. This will make them brand hearted and will have this sense of connection with the mission of the company. B. Local challenges to Foreign Market Entry * In-depth Marketing Research and Environmental Scanning The company should be knowledgeable to all the factors in Macro and Micro Environment that could affect, influence and help them in their business operations. The company should always be updated with the data so that they could be prepared with the changes that may happen. Domestically designed Marketing Mix To avoid the errors to Ethnocentrism, the company should adapt to local cultures and needs of their foreign market. They should be able to use the approach as they communicate with their customers while implementing their market strategies. As for the case in France and Italy, the company should also create products that would suite the local taste of the market and recognize the market’s own unique culture. C. Specified Target Audience * Marketing Research Starbucks should be able to properly address the demands of the local market they have in various countries. The company should not only focus one approach as it enters foreign markets. In some countries, â€Å"Youth appeal† worked, but in other countries the target market of Starbucks are adults. They have to sensitive with the target market that they serve in every country because for some Starbucks is unaffordable and pretentious. They should know more about what attracts the local market, purchasing power, buying behaviour. In other countries, pricing is not a barrier but they are more on value, ambience and status. Others are more on practicality and benefits. D. Venture to Food and Non Food Items * Adaptation to local culture, demands and tastes Starbucks should introduce new products either food or non food items that would cater to the local demands of the market. They should blend with the local taste of the market. They could also recognize the culture of the market and include it on its menu. One example is in Italy, they could launch one product like a local espresso as part of the menu so that local customers would feel that it’s not just an American coffee, Starbucks are also sensitive to their local taste. How to cite Starbucks Going Global, Essay examples

Revenue Management Procedure in the Hotel Industry

Question: Discuss about the case study Revenue Management for Procedure in the Hotel Industry. Answer: Introduction: The report is prepared to demonstrate the daily room-rate ascertainment procedure in the hotel industry. As other product and service industries, the room rate of any hotel is calculated on the basis of the total operating cost of the hotel. In addition to the operating cost, there are some important factors, such as competitors pricing, which are also taken into consideration for ascertaining the room rate (Noone et al. 2013, pp 207-220). Newcastle is one of the famous sea-sight tourist spot in Australia. Hotel industry is one of the major revenue-generating sectors for this city. Therefore, in this report Newcastle has been selected as the place of operation. Selection of Time-Period: In the hotel business, the volume of revenue greatly depends on the weekends and holidays. It has been observed, especially in the tourist spots, like Newcastle, that demands of the rooms use to be higher in the weekends and holidays as more tourists like to visit in the tourist spots on these periods (Legohrel 2013, p 236). Therefore, the hotels charge higher rates and try to earn high volume revenue as much as possible in these periods and reduce the rates on weekends or in the weekdays or the off-periods by offering different forms of discounts and schemes to attract the tourists (Kimes 2016, pp.247-251). The three weeks period for the demonstration is from 25th September, 2016 to 15th October, 2016. This period has been selected as there are two holidays on 26th September as Family Community Days and on 3rd October as Labor Day. Moreover, in most of the provinces of Australia, from last week of September to first week of October, there will be school holidays. Hence, in this period the daily rates of the hotels in Newcastle are expected to fluctuate greatly (Australia.gov.au, 2016) Selection of Competitors: There are many categories of hotels in Newcastle, which differs from each other in terms of service and quality. As specified in the case study, the hotel belongs to 5-star category. Therefore, it would be better to compare it with either 4-star or 5-star category hotels. Amongst many such hotels, Travelodge Newcastle, Noahs On the Beach and The Gateway Inn are selected for the comparison. Rack Rate Projected Rooms Sold: Rack rate is the maximum rate of the rooms, determined on the basis of costs, additional benefits and competitors rates. It is the rate, which is offered to the customers without any discount (Croes and Semrad 2012, pp 769-779). In most of the cases, the hotels do not charge the rack rate. They rather use it as the maximum price range of its service (Liu et al. 2014, pp 148-157). The highest room rate is $256, charged by Noahs On the Beach (Beach, 2016), while the highest prices of Travelodge and The Gateway Inn are $189 (Newcastle, 2016) and $230 (Gatewayinn.net.au, 2016) respectively. Therefore, it can be assumed that the average rack rate of the 5-star hotels in that area would be average of the highest rates, plus, 10% minimum discount, offered normally by the hotels (Enz et al. 2012, p 8). The calculations are shown below: Particulars Amount Highest Rate: Travelodge Newcastle 189 Noah's On the Beach 256 The Gateway Inn 230 Average of Highest Rate 225 Add : 10% Discount on Rack Rate 25 Potential Rack Rate 250 The projected numbers of rooms sold are determined on the basis on assumptions. Revenue Grid Forecasted Average Rate:- Own Hotel Competitor's Rate Average Rate per Day Projected Revenue Date No. of Rooms Available Projected Nos. of Room Sold Occupancy Percentage Rack Rate Potential Average Rate Travelodge Newcastle Noah's On the Beach The Gateway Inn A B C=B/A D E=DxC F G H I = (E+F+G+H)/4 J = I x B 25th September 200 180 90.00% $250.00 $225.00 $139.00 $152.00 $170.00 $171.50 $30,870.00 26th September 185 92.50% $231.25 $112.00 $190.00 $190.00 $180.81 $33,450.31 27th September 175 87.50% $218.75 $136.00 $190.00 $190.00 $183.69 $32,145.31 28th September 120 60.00% $150.00 $136.00 $190.00 $190.00 $166.50 $19,980.00 29th September 100 50.00% $125.00 $128.00 $190.00 $190.00 $158.25 $15,825.00 30th September 115 57.50% $143.75 $152.00 $218.00 $230.00 $185.94 $21,382.81 1st October 175 87.50% $218.75 $189.00 $218.00 $230.00 $213.94 $37,439.06 2nd October 200 100.00% $250.00 $189.00 $218.00 $230.00 $221.75 $44,350.00 3rd October 195 97.50% $243.75 $112.00 $171.00 $170.00 $174.19 $33,966.56 4th October 120 60.00% $150.00 $120.00 $180.00 $170.00 $155.00 $18,600.00 5th October 120 60.00% $150.00 $120.00 $180.00 $170.00 $155.00 $18,600.00 6th October 100 50.00% $125.00 $120.00 $180.00 $170.00 $148.75 $14,875.00 7th October 100 50.00% $125.00 $120.00 $237.00 $195.00 $169.25 $16,925.00 8th October 175 87.50% $218.75 $169.00 $256.00 $195.00 $209.69 $36,695.31 9th October 180 90.00% $225.00 $139.00 $171.00 $170.00 $176.25 $31,725.00 10th October 120 60.00% $150.00 $139.00 $180.00 $170.00 $159.75 $19,170.00 11th October 110 55.00% $137.50 $169.00 $180.00 $170.00 $164.13 $18,053.75 12th October 100 50.00% $125.00 $169.00 $180.00 $170.00 $161.00 $16,100.00 13th October 100 50.00% $125.00 $159.00 $199.00 $170.00 $163.25 $16,325.00 14th October 100 50.00% $125.00 $149.00 $209.00 $195.00 $169.50 $16,950.00 15th October 175 87.50% $218.75 $169.00 $228.00 $195.00 $202.69 $35,470.31 Total $528,898.44 Conclusion: From the above discussion and demonstration, it can be stated that as per the market trend the projected room rates are quite higher in the weekends and holidays than in compared to weekdays. It should be noted that the forecasting procedure is being based on the assumptions and competitors future rates. The room rates can be forecasted more accurately if the actual costs of the hotel and the historical figures regarding occupancy percentage are incorporated in the calculation process also. Reference List: Australia.gov.au. (2016).Public holidays | australia.gov.au. [online] Available at: https://www.australia.gov.au/about-australia/special-dates-and-events/public-holidays [Accessed 20 Jul. 2016]. Beach, Q. (2016).Quality Hotel NOAH'S On the Beach Newcastle Australia. [online] Noahsonthebeach.com.au. Available at: https://www.noahsonthebeach.com.au/ [Accessed 20 Jul. 2016]. Croes, R. and Semrad, K.J., 2012. Discounting works in the hotel industry: a structural approach to understanding why.Tourism Economics,18(4), pp.769-779 Enz, C.A., Canina, L. and Noone, B., 2012. Strategic revenue management and the role of competitive price shifting, p 8 Gatewayinn.net.au. (2016).The Gateway Inn offers sophisticated, boutique accommodation perfect for corporate and leisure guests. - The Gateway Inn. [online] Available at: https://www.gatewayinn.net.au/ [Accessed 20 Jul. 2016]. Kimes, S.E., 2016. The evolution of hotel revenue management.Journal of Revenue and Pricing Management,15(3-4), pp.247-251 Legohrel, P. ed., 2013.Revenue management for hospitality and tourism. Woodeaton: Goodfellow Publishers, p 236 Liu, W., Guillet, B.D., Xiao, Q. and Law, R., 2014. Globalization or localization of consumer preferences: The case of hotel room booking.Tourism Management,41, pp.148-15 Newcastle, T. (2016).Travelodge Hotels Newcastle CBD - Accomodation Newcastle. [online] Tfehotels.com. Available at: https://www.tfehotels.com/brands/travelodge-hotels/travelodge-newcastle [Accessed 20 Jul. 2016]. Noone, B.M., Canina, L. and Enz, C.A., 2013. Strategic price positioning for revenue management: The effects of relative price position and fluctuation on performance.Journal of Revenue and Pricing Management,12(3), pp.207-220.

Healthy Living Life Expectancy Rates

Question: Discuss about the Healthy Livingfor Life Expectancy Rates. Answer: Introduction According to Buettner, (2015) some people in some parts of the world live longer than others. He attributed healthy living as the main reason people live longer. Greece and Japan are some of the countries with highest life expectancy rates. Their way of eating is the biggest contributor to their long healthy lives. The author has mentioned beans and turmeric as the healthiest foods consumed in the blue zone countries. He has also advocated for plant diet as opposed to animal protein. The social networks and the food environment are also obstacles to been healthy, especially in the U.S.A. where junk food can be found at ease. Other countries ought to learn lessons from the blue zone countries for them to increase their life expectancy rates. Diet is established as the most influential in health. Optimal eating is associated with longer life expectancy and reduced risk of diseases. It is still not clear which is the most effective diet. However, claims that the blue zones diet is the reason for their longer lives and recommends the same for the U.S.A people. It is argued that there is no best diet and that different diet effects vary from person to person. Claims that some diets are superior to others is exaggerated and attached to commercial interests (Katz and Meller, 2014). The article also tells about the plant based diet for the blue zoned people. They avoid animal protein and substitute it with plant based for example beans. According to a research plant- based diet is good but just like the animal one it has its side effects. Craig, (2009) says that eliminating all animal products from ones diet can increase deficiencies in nutrition if supplements are not consumed. Some of them include vitamin D, omega 3, calcium and fatty acids. According to research most Americans are becoming vegans, despite this growing population of vegans obesity is still a problem in America. Diet, however, can be a tricky thing for many people. Diet begins from the brain, not the stomach. Scientists have discovered that they are different motives of eating. Studies show that obese people react more hedonistically to unhealthy food than people with normal weight (Beck, 2010). The question of whether appetite also works in the brain can be answered in different ways. This is because it is not all people who overheat are driven to do so because their brain reacts that way. Some are driven by other factors. Therefore the argument that people in the U.S.A should change their diet just like those in blue zone area will not yield fruits unless this psychological issue is addressed. People should also note that apart from overeating, issues such as metabolism rate, learned behavior and also genetic issues. References Buettner, D. (2015). The Blue Zones solution: Eating and living like the world's healthiest people. Beck, M. (2010, July 13). Eating to live or living to eat? Retrieved from https://www.wsj.com/articles/ SB10001424052748704288204575363072381955744 Craig, W. J. (2009). Health effects of vegan diet. The American journal of clinical nutrition, 89(5), 1627S-1633S. Katz, D. L., Meller, S. (January 01, 2014). Can we say what diet is best for health?. Annual Review of Public Health, 35, 83-103.